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DONALDSON
AEROSPACE & DEFENSE

MAINTAINING MARKET LEADERSHIP

Challenge: Strengthen sales support effort amidst an influx of aggressive competitors.

Approach

Leverage and emphasize Donaldson’s market leadership position, technology advantages and product benefits by providing customers with a steady stream of relevant information to build and maintain awareness and understanding of Donaldson A&D products and benefits. BDN and Donaldson worked together to structure an integrated marketing campaign built around the theme, “Fly Right. Fly Donaldson.”

Impact

A wide-ranging marketing campaign that employed PR, email, newsletters, content, trade shows, events, and advertising helped Donaldson maintain and expand its market leadership position. Product launches were also supported.

Let’s work together

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