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ROBERTSON
FUEL SYSTEMS

START WITH STRATEGY

Challenge: Modernize and unify a strong defense brand while expanding its commercial market presence.

Approach

A strategic marketing plan, built on research and executed with a range of carefully selected tactics, served as a foundation for the brand update. Understanding that Robbie Tanks — and the company behind them — are already iconic symbols of safety and service, we honored the Robertson legacy and determined that the updated brand should reflect strength through simplicity in design and messaging. The new aesthetic is expressed in an exhibit, website, video, and sales tools. BDN continues to collaborate with internal resources at a both a strategic and tactical level.

Impact

With a new cohesive brand in place, the sales and marketing team has a better platform to communicate with customers and prospects as they pursue the company’s growth strategy.

Let’s work together

Are you ready to take your brand to the next level? Contact us to start a discussion.

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