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SIKORSKY
AIRCRAFT

UNIFYING AN ICONIC BRAND

Challenge: Modernize and unify multiple elements of Sikorsky Aircraft marketing and branding; name its newest products and technologies.

Approach

Update and unify company advertising with a flexible-yet-consistent template. Maintain a position of strong industry leadership and global recognition through campaigns and product names.

Impact

An iconic and award-winning campaign “There Are Those Who Fly, and Those Who Fly Sikorsky” gained industry attention and positioned Sikorsky as the world’s elite provider of helicopters. BDN and Sikorsky have since partnered to created additional campaigns and product names such as Raider, X2, and SB-1 Defiant.

“The BDN team is quick, smart, inventive, and a joy to work with. Thank you for what you do, and the means by which you meet customer demands.”

Sikorsky

Let’s work together

Want to learn more about how BDN helped transform Sikorsky’s global advertising program? Download this case study.

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