Convey commonly used themes like innovation and technology in fresh and meaningful new ways. Distinguish the company with unique visuals and messages. BDN worked with Staco Systems to develop short-term solutions to meet its initial needs while mapping out a multi-year strategy for branding, marketing and lead-generation. Short-term needs included a website and broad range of completely updated collateral — a total of 48 new sales tools— all with a clean, high-tech look.
Equipped with a more substantive brand presence, BDN has helped Staco lay a firm foundation. New lead capture has been integrated into campaigns and performance tracking has been established for marketing efforts. Field reports tell us the new brand platform is contributing to enhanced excitement, confidence and trust, helping sales reps open important doors.